Virgil Abloh has teamed up with water filtration company SOMA and mineral water brand Evian to launch an exclusive glass bottle.
Evian announced back in December that Virgil Abloh has become part of its team as creative advisor for sustainable design. Together, Evian aims to become a 100% circular brand by 2025.
Under this new role, Abloh aims to minimize unnecessary plastic consumption together with Evian—a brand that has a strong heritage in creativity as well as fashion. The duo intends to explore new ways to revolutionize and create a better future for generations to come.
The 17oz glass bottle features a bamboo lid and a white silicone sleeve that displays the Evian logo in gray. The bottle also has the text “RAINBOW INSIDE” plastered vertically.
The text is available on the bottle in four different colors—purple, light blue, dark blue and pink. There is still no word on prices but will be available soon on MATCHESFASHION.com.[via HYPEBEAST, opening image via Evian Water]