Image via Tobias Steinert /

According to a new report, Supreme has been awarded the title of having the most powerful logo in the fashion industry.

Global fashion search platform Lyst has released its ‘Year In Fashion Report’, which was created based on analysis spanning 100 million searches from 80 million shoppers to determine fashion’s top players.

According to Lyst, the NYC-based company Supreme holds the top spot for the most powerful logo, followed by Champion, FILA, Prada, and Fendi.

Take a look at the full rundown below.

Most Powerful Logos
1. Supreme
2. Champion
4. Prada
5. Fendi
6. Gucci
7. Kappa
8. Versace
9. Louis Vuitton

Hottest Items
1. Gucci Logo Belt
2. Off-White™ Industrial Belt
3. Fendi Logo Emblazoned Tights
4. Ganni Pink Boiler Suit
5. Realisation Par Leopard Print Skirt

Most Powerful Trends
1. Meme Fashion
2. ‘90s/‘00s
3. ‘Dad’ Fashion
4. Sport Luxe
5. Western Cowboy
6. Plastic
7. Neon
8. Artsy
9. Pre-Raphaelite Prairie
10. Sustainable

[via Lyst’s Year in Fashion Report, opening image via Tobias Steinert /]

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