Image via Reese’s

Now fully aware of the power of social media, Reese’s is hopeful about locating an avid fan with the assistance of the internet.

The candy brand has tweeted that it is on the lookout for the driver of a car that’s fully wrapped in Reese’s-themed décor, which an onlooker apparently spotted driving along Nashville, Tennessee on 3 December.

The orange, yellow, and brown vehicle is emblazoned in the designs of Reese’s ‘Cups’ and ‘Pieces’ packaging. Its wheels have been given a similar treatment, and feature chocolate bar wrappers on their rims.

Reese’s didn’t spend peanuts to track down its person. On the contrary, it’s bought out five billboards in heavily trafficked areas across Nashville so more drivers can chip in with the search.

If you’re familiar with the owner of this bright orange car, don’t let them have their sweet escape from Reese’s clutches. Make their festive season a memorable one by dialing 1-844-RES-CALL, as the company is planning to reward them with a holiday package containing a year’s supply of chocolate.

[via The Daily Meal, images via Reese’s]

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