Print advertisement created by Ogilvy, Germany for Sea Shepherd. “You eat what they eat. Plastic trash is flooding our oceans – Help us to clean up!”

Sea Shepherd Conservation Society is a non-profit marine conservation organization established in 1977 by Captain Paul Watson, a world renowned, respected leader in environmental issues and co-founder of Greenpeace. Its mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans to conserve and protect ecosystems and species. Sea Shepherd uses innovative direct-action tactics to investigate, document, and act when necessary to expose and confront illegal activities on the high seas.

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