In addition to breaking viewership records, post-apocalyptic thriller drama Bird Box, recently released for worldwide streaming via Netflix, has inspired a flurry of ‘#BirdBoxChallenge’ memes that range from the harmless and comical to the downright dangerous and just plain stupid.

In Bird Box, ‘Malorie’ (played by Sandra Bullock) and her children, ‘Boy’ and ‘Girl’, are obligated to wear blindfolds whilst trying to reach safety and avoid an evil invisible presence that, if seen, drives people to commit suicide.

While some ‘#BirdBoxChallenge’ memes have been innocuous, such as attempting to draw the blinds or slowly move through rooms while blindfolded, others have taken a more risky turn.

One such video sees a blindfolded family moving hastily between rooms, only to result in the toddler running straight into a wall.

Earlier today, Netflix US urged people to refrain from hurting themselves through the challenge and especially, “not [to] end up in the hospital due to memes.”

Welcome to the 21st century.

[via TechCrunch, main image via IMDb]

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