Video screenshot via Globe Newswire

Hot on the heels of Dunkin’s ‘Donut Fries’ and Burger King’s ‘Funnel Cake Fries’, McDonald’s has officially introduced its new breakfast menu item, ‘Donut Sticks’.

‘Donut Sticks’ will be the chain’s first-ever sweet item exclusively available during breakfast, and are prepared fresh in its own kitchens “until hot, crispy and golden brown for a light and airy texture—never microwaved,” the restaurant reveals in a press release.

The end result? Warm, cinnamony sticks with crunchy exteriors and soft, doughy interiors that complement McCafé’s premium roast coffee.

If you’re wondering why the concept seems familiar, that’s because McDonald’s tested the item in select Illinois outlets in early 2018, and then again in October 2018. The trial turned out to be a success, so it’s launching ‘Donut Sticks’ for nationwide.

“We looked at several donut shapes, tested a variety of doughs and even worked to get the amount of cinnamon sugar just right for the recipe,” says Linda VanGosen, Vice President of Menu Innovation at McDonald’s. “We are thrilled to be making breakfast at McDonald’s even more delicious by introducing ‘Donut Sticks’.”

Starting 20 February, the sugary delight will be available by the half-dozen or by the dozen in McDonald’s restaurants across the US for a limited time.

[via Chicago Tribune, cover image via Globe Newswire]

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