Images via Poopsie (left) and andersphoto / Shutterstock.com (right)

LA-based MGA Entertainment, creator of the poop-shaped children’s toy purse ‘Pooey Puitton’ (US$60), is taking no crap from the French fashion house. It wants to fight for parody protection and fair use, so as to prevent Louis Vuitton (LV) from interfering with sales of its aforementioned product.

“[O]n or around December 7, 2018, Louis Vuitton claimed to one of MGA’s customers that the Pooey Name and the Pooey Product infringed upon or diluted one or more Louis Vuitton trademarks,” reads the complaint filed by MGA in federal court on Friday, 28 December 2018.

MGA argues that the purse does not infringe on LV’s intellectual property rights and is “protected parody.”

“The Pooey Name and Pooey Product are designed to mock, criticize, and make fun of that wealth and celebrity and be used by a child” and that “no reasonable consumer would mistake the Pooey Product for a Louis Vuitton handbag,” writes MGA.

“The use of the Pooey Name and Pooey Product in association with a product line of ‘magical unicorn poop’ is intended to criticize or comment upon the rich and famous, the Louis Vuitton name, the LV marks, and on their conspicuous consumption,” MGA continues inside the complaint.

LV spokesman Jim Fingeroth responded on Monday that the division of LVMH Moet Hennessy Louis Vuitton SE has no statements on the complaint.

While it is common for luxury brands to file lawsuits to prevent other companies from freeloading off their established names and customer support, LV, which has trademark and copyright protections over its iconic monogram design, has not launched any litigation against MGA.

The latter brand warranted its complaint explaining, “Louis Vuitton has a history of not respecting parody rights in the United States and filing vexatious lawsuits against such protected parody.”


Poopsie Pooey Puitton Slime Surprise Slime Kit & Carrying Case. Image via Poopsie


Poopsie Pooey Puitton Slime Surprise Slime Kit & Carrying Case. Image via Poopsie


Poopsie Pooey Puitton Slime Surprise Slime Kit & Carrying Case. Image via Poopsie


Poopsie Pooey Puitton Slime Surprise Slime Kit & Carrying Case. Image via Poopsie

[via Reuters, images via various sources]