Image via Billion Photos / Shutterstock.com

Nutella might be the choice for breakfast, snack, and dessert for those who carry a sweet tooth, but it’s got a bad rep for containing palm oil, which is rich in saturated fat and is believed to have the ability to spike cholesterol levels.

An unexpected rival of the brand, pasta company and fellow Italian foodmaker Barilla, apparently hopes to knock Nutella off shelves by pouncing on this supposed disadvantage. You might be familiar with Barilla’s blue boxes of spaghetti and macaroni, which are sold in supermarkets globally.

Citing “two sources familiar with Barilla’s plan,” Reuters says that the brand is unleashing ‘Crema Pan di Stelle’, a chocolate hazelnut spread that does not include palm oil.

The product is also said to contain 10-percent less sugar, and will follow a recipe of sunflower oil, sustainably-sourced cocoa, and Italian-only hazelnuts.

Most notably, it will be packed with crumbs of ‘Pan di Stelle’—or ‘bread of the stars’—which is one of Barilla’s more popular cookies in Italy.

“It will contain crumbles of ‘Pan di Stelle’ cookies to make it taste crunchy,” one of the sources describes.

The insiders also reveal that the spread’s debut is in retaliation of Nutella parent company Ferrero’s purported plans to roll out a Nutella-filled cookie, which is perceived as a direct rival to Barilla’s lesser-known chocolate cookie brand, Baiocchi.

Barilla has told Reuters that it will only start answering questions about forthcoming products in the coming weeks.

The company isn’t the first to supposedly have worked on a palm oil-free alternative to Nutella, however. Earlier this year, Costco unleashed a variation of the hazelnut spread that wasn’t just absent of the aforementioned oil, but also had a cheaper price tag.

[via Reuters, images via various sources]

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