Image via KFC Singapore

Netflix’s new dystopian thriller Bird Box has been messing with people’s minds. The film starring Sandra Bullock has its characters blindfolded to avert an invisible sinister presence that, if encountered, would push them to commit suicide.

The movie, based on Josh Malerman’s novel of the same name, gained so much popularity that it even inspired a potentially dangerous challenge that sees participants carrying out dares while being blindfolded.

Thankfully, it appears that even the chicken-hearted can partake in the hype.

Family-friendly KFC, on the other hand, just wants audiences to indulge in Bird Box in the only way it knows how: dig into a ‘bird box’ that’s delicious, comforting, and nowhere as terrifying as the film and the viral ‘#BirdBoxChallenge’.

The latest advert by KFC in Singapore banks on a promo image by the post-apocalyptic thriller. This version, however, is stamped with the KFC logo and has Bullock carrying a bucket of fried chicken.

Fried chicken is “the only #BirdBox you need,” the chain suggests. What a way to eat your fears.

The only #BirdBox you need. #KFCsg

Posted by KFC on Wednesday, January 2, 2019

[via KFC Singapore]

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