Click to view enlarged version. Image via Mother London
This festive season, KFC has been making a dumb cluck out of the traditional holiday fowl, the turkey. The fast food chain has taken great lengths to mock the bird, crowing at how chicken is a far more constant—and possibly superior—poultry type than its gobbling cousin.
Now, KFC UK & Ireland has also taken out full-page ad spaces in newspapers to get cocky about chicken. Winging in creative firm Mother London and media agency Blue 449, the brand has rolled out a print ad displaying its personal definition of the word, “turkey.”
The noun, according to KFC, refers to, “Something that is extremely or completely unsuccessful.” Applying the term in a sentence, the chain says, “The Christmas turkey was, as usual, an absolutely turkey.”
Even more amusingly, Mother London has shared a photograph of a copy that sits alongside a newspaper’s feature on turkey dinners.
The visual also appears in an issue of The Sun tabloid. Check it out below.
Campaign, images via various sources]
Turkey. Endure it, just for one day.
— Mother London (@motherlondon) December 18, 2018