Click to view enlarged version

Click to view enlarged version. Image via Mother London

This festive season, KFC has been making a dumb cluck out of the traditional holiday fowl, the turkey. The fast food chain has taken great lengths to mock the bird, crowing at how chicken is a far more constant—and possibly superior—poultry type than its gobbling cousin.

Now, KFC UK & Ireland has also taken out full-page ad spaces in newspapers to get cocky about chicken. Winging in creative firm Mother London and media agency Blue 449, the brand has rolled out a print ad displaying its personal definition of the word, “turkey.”

The noun, according to KFC, refers to, “Something that is extremely or completely unsuccessful.” Applying the term in a sentence, the chain says, “The Christmas turkey was, as usual, an absolutely turkey.”

Even more amusingly, Mother London has shared a photograph of a copy that sits alongside a newspaper’s feature on turkey dinners.

The visual also appears in an issue of The Sun tabloid. Check it out below.

Image by Mother London via Campaign

Click to view enlarged version

Click to view enlarged version. Image by Mother London via Newsworks

[via Campaign, images via various sources]

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