Video screenshot via Mother London

IKEA has debuted a series of adorable animations that are as spellbinding as its mazes.

The furniture giant’s UK campaign, produced with creative company Mother London and animated by the Layzell Bros, is called ‘We Love the Things You Hate’. It depicts IKEA’s employees as superheroes of sorts—dressed in the iconic yellow and blue uniforms, of course—who happily assist customers and their annoyances.

The colorful, eye-popping clips show IKEA’s staffers offering assembly, home delivery, and even childcare, services to fretting shoppers all with a grin.

The graphics are so cheerful, you’ll be taken back to your cartoon-watching days in childhood.

[via Ad Age, video and cover image via Mother London]

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