Huawei’s Campaign Boasting P30’s Camera Wasn’t Even Snapped From The Phone2 min read


Images via Richard Yu / Huawei

A whole chain of gaffes pulled by Android phone makers begs the question: do they really buy into their products? Both Samsung and Huawei have been caught for tweeting via iPhones and touting their devices’ photographic capabilities using royalty-free images.

Recently, the latter has been called out for trumpeting the photographic prowess of its upcoming ‘P30’ series using pictures that weren’t even taken from the handsets.

Fans gushed over some stunning samples shared by the CEO of the company’s Consumer Business Group, Richard Yu, that seemingly teased the smartphone’s periscope zoom camera that magnifies shots by up to 500 percent.

Unfortunately, their surprise soon diminished, as a reader of tech blog GSMArena had pointed out that an image of a child playing ducks was snapped by Nebraska-based photographer Jake Olson through his DSLR.

Others traced a picture of an active volcano to stock image site Getty Images. As it turns out, the photograph was taken in 2009.

Huawei has since spoken out on the awkward discoveries, telling the tech site that the marketing visuals are “only teaser posters, and are only intended to hint at the unique new features that will come with the HUAWEI P30 Series.”

It elaborates that the photos had been properly licensed, and “are artistic renditions of said features only.”

All’s well that ends well, though, as the Chinese tech giant has also amiably sent its thanks to the media for taking interest in the campaign.

“We have much to announce in the coming weeks. Please stay tuned!”

Huawei’s volcano photo (left) VS volcano photo found on stock image site (right)

Huawei’s duck photo (above) VS photographer Jack Olson’s duck photo (below)


Image via Richard Yu / Huawei

[via GSMArena, images via various sources]