Images via Beto O’Rourke’s store and Whataburger
Former Texas congressman Beto O’Rourke revealed on Thursday that he was representing Democrats as a candidate for the 2020 US presidential elections.
In addition to the announcement, he seems to have borrowed a visual reference from his home state, as his campaign logo has been likened to packaging from regional fast food chain Whataburger.
O’Rourke’s team recently unleashed new merchandise bearing the ‘Beto for America’ logo, which social media users quickly associated with the design of the Texas burger chain’s spicy ketchup sachets.
Similar to the politician’s black-and-white branding, Whataburger’s sauce packets feature a large, narrow typeface with letters in all-caps, along with stripes framing their subtext.
The ‘Beto for America’ branding is an extension of his 2018 ‘Beto for Texas’ logo, which many had already compared with the cult-favorite burger chain’s ketchup packets.
At the time, Tony Casas—the designer of Beto O’Rourke’s campaign logo—told The Star Telegram that he had been alerted of the likenesses, but “it’s pure coincidence… it worked out okay. Whataburger is awesome.”
O’Rourke’s opponent, Senator Ted Cruz, begged to differ. “Unlike the spicy ketchup, when Texans unwrap the O’Rourke packaging, they are definitely not going to like what they see underneath,” he said.
Whataburger, a Texas-born, family-owned fast food enterprise with more than 820 outlets, has most of its locations in Texas. The company has not weighed in on the comparisons yet.
Screenshot via Beto O’Rourke’s store
spicy ketchup for america pic.twitter.com/hRNVHIQgED
— Josh Billinson (@jbillinson) March 14, 2019
I like how beto stayed true to the whataburger spicy ketchup logo. pic.twitter.com/NH5WhugUQG
— Daniel Mendez (@dmendez24) March 14, 2019
[via Business Insider, images via various sources]
— Meridith McGraw (@meridithmcgraw) March 14, 2019