Coca-Cola is debuting a fun flavor that will be the brand’s first trademark flavor innovation in over a decade, but not all of its fans are excited.
Say hello to ‘Orange Vanilla Coke’ and ‘Orange Vanilla Coke Zero Sugar’, which will go on sale 25 February across the US. The new drinks will be available in 12oz cans as well as 20oz plastic bottles.
“We wanted to bring back positive memories of carefree summer days,” Coca-Cola’s brand director Kate Carpenter said. “That’s why we leaned into the orange-vanilla flavor combination—which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”
The soda giant tested three other flavors—raspberry, lemon and ginger—but most of its consumers preferred the orange and vanilla combo instead. The company launched ‘Orange No Sugar’ in Australia and ‘Orange Vanilla’ in Canada last summer to positive responses.
The company said that people were drawn to the “unexpected familiarity” of the drink upon further testing. “What we realized is that we had a diamond in the rough when we looked at our flavors portfolio,” Carpenter added. “The growth of ‘Cherry Coke’ and ‘Vanilla Coke’—and their zero-calorie variants—has been really strong in recent years even with very limited marketing support.”
Last month, Coca-Cola introduced more flavors to its Diet Coke line, offering ‘Strawberry Guava’ and ‘Blueberry Acai’ to its consumers. Back in 2018, it launched four new flavors—’Ginger Lime’, ‘Feisty Cherry’, ‘Zesty Blood Orange’ and ‘Twisted Mango’—aimed at millennials.
While many are open to new flavors, some aren’t as keen. One Twitter user wrote, “The Coca-Cola Company is set to release new ‘Orange Vanilla’ Coke. With this new flavor they hope to appeal to millennials, or anyone who enjoys a good puke,” while another Twitter user responded, “They already have strawberry Coke at one of our local restaurants on the DIY tap to fill your drinks. That’s gross enough. Orange vanilla?? That is absolutely disgusting!!!”
soda is poison but i will be first in line for orange vanilla coke
— dan (@killerlawns) February 9, 2019
New Coca-Cola flavor: Orange Vanilla….I’m not sure how I feel about that combo…?
— Tristan Vernon (@trust_in_vernon) February 9, 2019
The Coca-Cola Company is set to release new Orange Vanilla Coke. With this new flavor they hope to appeal to millennials, or anyone who enjoys a good puke.
— Jon Curtis Rose (@JonCurtisRose) February 9, 2019
[via Coca-Cola Company, opening image via Coca-Cola Company]
They already have strawberry Coke at one of our local restaurants on the diy tap to fill your drinks. That’s gross enough. Orange vanilla?? That is absolutely disgusting!!!
— ~~ ɱıŋƙą ǟʟɛxɛɨ ~~ (@mynameisminka78) February 9, 2019