Insurance company Budget Direct has looked towards tech giant Apple for inspiration behind its latest ad campaign, which spotlights some of the world’s most beloved travel destinations.

“Everybody knows an Apple advertisement when they see it,” explains Budget Direct on its website. “Since 1977, Apple’s marketing campaigns have been as deceptively simple as their elegant products. For Apple, the medium – clean, powerful, easy-to-parse art – is the message.”

What would this minimalist aesthetic look like, however, if applied to travel-related marketing graphics?

That’s where Budget Direct’s amusing “Think Australia,” “Think Egypt,” “Think France,” “Think Greece,” “Think Japan,” “Think Bolivia,” “Think USA,” “Think Tanzania,” and “Think England” poster designs come in.

Preview a handful of the playful posters below and see the entire collection here.

[via Budget Direct]

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