Keeping up with jokes from people who claim they cannot tell the Kardashian-Jenners apart, Kim Kardashian has hired several doppelgängers to model for her new eyewear line.
The beauty mogul has teamed up with high fashion eyewear brand Carolina Lemke to create her first sunglasses range, which will feature futuristic oversized designs, according to promotional images.
She has also appointed a group of lookalike models that might have you playing a game of spot the difference.
Another shot shows all of them donning black and tights, complete with the long mane and shades facing one direction. Their hair and makeup were done by Chris Appleton and Mario Dedivanovic respectively.
The ads were meant to resemble a combination of things from visuals of supermodels in 80s and 90s, as well as to emulate pre-CGI science-fiction vibes.
Kardashian took to Instagram to share the collaboration, writing, “Coming soon. Follow my vision with @carolinalemkeberlin CarolinaLemke.com.”
The full collection is set to drop in early April at carolinalemke.com, and prices will start from US$90.[via ELLE, opening image via Kim Kardashian]