Several hours ago, a broad group of Instagram users around the world opened the social media app, only to be greeted by a foreign UI design that’s quickly been crowned the “worst thing” to happen in 2018.
While the social media platform has since revoked the changes and assured that the wider-than-intended target audience was all an accident due to a “bug,” it didn’t take long for the internet to surface witty responses, including one from fast food giant Burger King.
After its clapback to rapper Kanye West following his shoutout to McDonald’s—now the “most liked” branded tweet of all time—Burger King took a jab at the Gram on Twitter with the words, “just glad insta [sic] realized 2018 was weird enough without that update.”
just glad insta realized 2018 was weird enough without that update
— Burger King (@BurgerKing) December 27, 2018
it feels so nice to be missed
— Burger King (@BurgerKing) December 27, 2018[via BurgerKing, main image via Ink Drop / Shutterstock.com and ricochet64 / Shutterstock.com]