While Amazon doesn’t have its own wireless ear buds yet, Kuo believes that it has the best chance of competing with Apple because of Alexa. The analyst says that the latter is the “best voice assistant service.” Still, he expects wireless ear buds from both companies to do well. Google, he notes, is the “most influential brand in the Android ecosystem.” And while AirPods do work on Android devices, they work much better with Apple’s iOS powered products.
There are a number of other companies producing wireless ear buds including Samsung, Jabra and Sony. All of these companies, including Apple, might have to deal with the marketing power that both Google and Amazon can bring to the table. Kuo expects Apple to ship as many as 55 million AirPods next year when Apple is expected to offer a new version with wireless charging capabilities. The analyst sees Amazon and Google delivering 10 million to 20 million wireless air buds combined during the second half of 2019.