Image via MADSOLAR /

Supreme Italia, a counterfeit company that sells faux Supreme products, has opened its doors in China. The store is located on the popular shopping district of Huaihai Zhong Lu in Shanghai, along other brands such as Nike, Ray Ban, Adidas and Uniqlo.

By exploiting a legal loophole, the brand has successfully passed off as popular streetwear retailer Supreme New York, giving it license to carry a range of merchandise from from t-shirts, hats to backpacks, all plastered with the name ‘Supreme’.

According to a Chinese report, the store’s launch party was attended by various members of local media, as well as VIP clients and bloggers.

The brand seemed to be pulling a lot of traction following Samsung’s announcement that it was partnering with ‘Supreme’. The original Supreme subsequently released a statement denying the collaboration, forcing Samsung to admit that it was working with Supreme Italia.

Through loopholes detected in Italian law, Supreme Italia successfully gained rights to sell Supreme-inspired products in China that have nothing to do with the original Supreme New York.

[via The Drum, opening image via MADSOLAR /]

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

GQ Magazine Snaps Ryan Gosling Using Google Pixel 3 For November 2018 Shoot

Image via GQ If these stunning photos that were shot by Google…

Japanese Illustrator Imagines A World Where Humans Live Among Giant Animals

By the hands of super creative mystery illustrator from Japan, comes the…

iPhone Users In China Deemed ‘Poor’ And ‘Less Educated,’ According To Survey

Image via Hadrian / Seeing as how one of its latest…

Absolutely Breathtaking Digital Sci-Fi Masterpieces Of Col Price

Col Price is a freelance concept artist and art director currently working…