Blac Chyna Gets Flak For Endorsing Skin-Whitening Cream On Instagram4 min read

Image via Whitenicious

While Kim Kardashian has been caught for giving herself “blackface” to campaign for her beauty line, Rob Kardashian’s ex, Blac Chyna, has turned the other way by modeling for a skin-lightening cream. Unsurprisingly, this didn’t end well too.

The model and entrepreneur has been getting under people’s skin by announcing her new skin-brightening lotion with beauty brand Whitenicious by Dencia on Instagram.

The US$250 ‘Whitenicious x Blac Chyna Diamond Illuminating & Lightening Cream’, which arrives in a Swarovski crystal-encrusted jar, promises to give users a “brightening glow for younger-looking skin” without “bleaching skin out.”

Social media users have criticized Blac Chyna for supposedly imposing European beauty ideals onto her predominantly black followers. To make matters worse, she was going to host a party in Lagos, Nigeria this Sunday to promote the product.

“Why is Blac Chyna selling skin [lightening] cream in Nigeria?” asked Twitter user ‘MelodyWrite666’. “I really wish that African folks would love their dark skin and stop bleaching to be lighter.”

Another user, ‘danyphobia’, suggested that it would have been more inspiring if the star had instead supported a “say no to bleaching cream” campaign in the “same way they do for cigarettes [and] alcohol.”

Others felt the real worry was how people of African descent have been conditioned to covet after lighter skin. “Skin lightening didn’t start with Blac Chyna,” Twitter user ‘BriDomonique’ pointed out. “I know for some of you, she may be an easy target, but we need to get to the root of the problem: colorism.”

“[D]arker-skinned black people have been conditioned to hate their complexion. Let’s start with that.”

Following public displeasure, Blac Chyna has disabled comments from her Instagram post.

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Whitenicious X Blac Chyna Collection. Diamond illuminating & brightening cream. ABOUT PRODUCT With a jar this fabulous, handcrafted with Real Swarovski crystals,This illuminating cream provides radiant protection. As time passes, skin becomes drier, dull,lines and wrinkles appear and the skin’s natural glow dims. With DIFBC,glowing skin shows less discolouration and unevenness while SPF protection minimises future damage. Skin is bathed in moisture for a brighter beautiful comfortable feel. BENEFITS Gives a brightening glow for younger-looking skin Helps renew texture Hydrates and helps retain luminosity Gives a temporary lift and helps restore firmness and elasticity over time revitalises skin´s hydration Restores younger-looking contours to up Brightens, lightens without bleaching skin out Cream preserves skin texture and tone. • Controbutes to a marked reduction in the visibility and intensity of age spots, lightening their appearance. Improves the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated. Leaves skin feeling firmer and refines its texture. Skin feels smoother, its elasticity and moisture levels are i SCIENCE This protective illuminating product helps restore radiance and moisture while providing UV protection. THE ULTIMATE REJUVENATION An extraordinary, transformative experience. This rich cream is the height of luxury, combatting visible signs of dull skin . Offering dual-action wrinkle control to effectively reduce the appearance of lines and wrinkles and maintain skin’s firmness as it brightens and lightens. UNLOCK THE POWER OF American made hand crafted cream This Extraordinaire cream is a lavish cream infused with the best ingredients Which helps skin reach new levels of luminosity and evenness. Recapture the luminosity of younger-looking, healthy skin.

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[via Page Six, images via various sources]