Image via Whitenicious
While Kim Kardashian has been caught for giving herself “blackface” to campaign for her beauty line, Rob Kardashian’s ex, Blac Chyna, has turned the other way by modeling for a skin-lightening cream. Unsurprisingly, this didn’t end well too.
The US$250 ‘Whitenicious x Blac Chyna Diamond Illuminating & Lightening Cream’, which arrives in a Swarovski crystal-encrusted jar, promises to give users a “brightening glow for younger-looking skin” without “bleaching skin out.”
Social media users have criticized Blac Chyna for supposedly imposing European beauty ideals onto her predominantly black followers. To make matters worse, she was going to host a party in Lagos, Nigeria this Sunday to promote the product.
“Why is Blac Chyna selling skin [lightening] cream in Nigeria?” asked Twitter user ‘MelodyWrite666’. “I really wish that African folks would love their dark skin and stop bleaching to be lighter.”
Another user, ‘danyphobia’, suggested that it would have been more inspiring if the star had instead supported a “say no to bleaching cream” campaign in the “same way they do for cigarettes [and] alcohol.”
Others felt the real worry was how people of African descent have been conditioned to covet after lighter skin. “Skin lightening didn’t start with Blac Chyna,” Twitter user ‘BriDomonique’ pointed out. “I know for some of you, she may be an easy target, but we need to get to the root of the problem: colorism.”
“[D]arker-skinned black people have been conditioned to hate their complexion. Let’s start with that.”
Following public displeasure, Blac Chyna has disabled comments from her Instagram post.
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Whitenicious X Blac Chyna Collection. Diamond illuminating & brightening cream. ABOUT PRODUCT With a jar this fabulous, handcrafted with Real Swarovski crystals,This illuminating cream provides radiant protection. As time passes, skin becomes drier, dull,lines and wrinkles appear and the skin’s natural glow dims. With DIFBC,glowing skin shows less discolouration and unevenness while SPF protection minimises future damage. Skin is bathed in moisture for a brighter beautiful comfortable feel. BENEFITS Gives a brightening glow for younger-looking skin Helps renew texture Hydrates and helps retain luminosity Gives a temporary lift and helps restore firmness and elasticity over time revitalises skin´s hydration Restores younger-looking contours to up Brightens, lightens without bleaching skin out Cream preserves skin texture and tone. • Controbutes to a marked reduction in the visibility and intensity of age spots, lightening their appearance. Improves the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated. Leaves skin feeling firmer and refines its texture. Skin feels smoother, its elasticity and moisture levels are i SCIENCE This protective illuminating product helps restore radiance and moisture while providing UV protection. THE ULTIMATE REJUVENATION An extraordinary, transformative experience. This rich cream is the height of luxury, combatting visible signs of dull skin . Offering dual-action wrinkle control to effectively reduce the appearance of lines and wrinkles and maintain skin’s firmness as it brightens and lightens. UNLOCK THE POWER OF American made hand crafted cream This Extraordinaire cream is a lavish cream infused with the best ingredients Which helps skin reach new levels of luminosity and evenness. Recapture the luminosity of younger-looking, healthy skin.
Blac Chyna is going to Lagos, Nigeria to promote a bleaching cream and I am honestly disgusted.
— Hawa. (@MsJah_) November 20, 2018
Blac Chyna is having a skin bleaching party in Nigeria. How very problematic!
— Princess Ash (@StoneColdAshley) November 20, 2018
Why is Blac Chyna selling skin lightning cream in Nigeria?? I really wish that African folks would love their darkskin and stop bleaching to be lighter.
— The Supreme Witch? (@MelodyWrite666) November 20, 2018
I would rather have a campaign of “Say no to bleaching cream” and enlighten the public on the danger of bleaching. Same way they do for cigarettes n alcohol though we know they ads for promoting them is more.
— DANYPHOENIX (@danyphonia) November 20, 2018
“Why is Blac Chyna trending”
*See’s why* pic.twitter.com/TQUHaFceNP
— Chandler. (@Wavylazy_) November 20, 2018
[via Page Six, images via various sources]
Ok, skin lightening didn’t start with Blac Chyna. I know for some of you, she may be an easy target, but we need to get to the root of the problem: colorism. And how darker skinned black people have been conditioned to hate their complexion. Let’s start with that.
— Bri (@BriDomonique) November 20, 2018