Parent company Mattel plans to unveil a wheelchair model, a doll with a prosthetic leg, as well as one with textured, braided hair. The company hopes that the broader lineup will “further showcase a multi-dimensional view of beauty and fashion.”
The wheelchair design has been one of the most highly requested by fans, according to Mattel. To ensure that the result accurately resembles a real wheelchair, Mattel partnered with UCLA Mattel Children’s Hospital as well as experts in the field. This mobility device can be paired with any doll from the brand’s ‘Made to Move’ line.
The doll with detachable prosthetic limb was created in partnership with 13-year-old Jordan Reeves, who founded the nonprofit Born Just Right, which develops “creative solutions that help kids with disabilities live a more enjoyable life.”
The doll, wheelchair, and matching ‘DreamHouse’ ramp is expected to retail for approximately US$19.99. Dolls from the ‘Fashionista’ line sell for US$9.99 each.[via USA Today and Mashable, main image via Born Just Right]