Image via Sergey Eremin /

Apple’s new iPhone XS Max is its most expensive smartphone yet, boasting a hefty price tag of US$1,449 at its uppermost tier. Joke all you want about the device possibly burning a hole in your pocket, but it seems to have literally happened to a customer, who is considering taking legal action against the company due to its supposed nonchalance to the matter.

A Columbus, Ohio-based man, who wants to be known simply as J. Hillard, told Apple-focused news site iDrop News that his three-week-old iPhone XS Max caught fire in his pants while he was on lunch break on 12 December.

According to Hillard, he first noticed a strange smell hailing from the back pocket of his pants. The man then experienced a “large amount of heat” from his pocket, in addition to his skin being burned. He also saw green and yellow smoke being emitted from the combusted iPhone.

As a female co-worker was present in the break room, Hillard hurriedly moved to another room to remove his pants. An executive heard him yelling, and countered the flames with a fire extinguisher.

“Once the phone was extinguished, I was left with a hole in my pants, fire extinguisher on my pants [and] shoes, and some pain [and] irritation in my buttocks region where the pocket of my pants was located,” he recounted.

Hillard reportedly headed to an Apple Store with the damaged gadget that evening. However, he claimed that the personnel did not handle his incident professionally; the customer had spent 20 minutes responding to questions from an employee, and waited another 40 minutes after his iPhone was collected.

When he asked a manager to update him on his burned smartphone, the staffer who collected his handset returned and told him that it would be handed to the engineering team, and that this was the only way for his device to be replaced.

Miffed by the seemingly lackluster service, Hillard retrieved his damaged iPhone and dialed up Apple Care when he got home. Unfortunately, he did not hear back and had to follow-up the next day. It was only then that the support staff on the line told him he could have a new phone.

Due to the delays from all points of contact he had with Apple, the dissatisfied customer is supposedly considering taking legal action against the brand.

[via Digital Trends and iDropNews, images via various sources]

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